Best Performing Adsense Unit Revealed

best performing adsense sizeI run a number of websites and over the last few years i’ve tested every size of ad unit, every format, location and colour option possible and today i reveal which adsense unit has worked the best for me. This is 3 years worth of data!

By far my best performing ad size has been my 336 x 280, the large rectangle. It has bought me over 40% of my adsense revenue over the last few years. Its out performed all other sizes by at least 3 times.

Whats more, i found that text only ads worked best and heres the shocker! 88.4% of my revenue came from text only ad units. Scrap your images ads as they either dont convert or pay low. People become Ad blind and dont want to click on your images, but they will click your text adverts.

As far as positioning goes, you need to keep one of these ad units above the fold of your web page. Keep it on its own line if you can or wrap to the right or left. Dont leave anymore than 5 pixels of spare space around the ad.

So what about colour scheme? should you blend your ads or contrast? By far my most revenue came from ad units that blended in. Those that contrasted put people off clicking them.

What have you found worked best for you? Are you checking regularly? You should go to your Adsense admin panel and look under performance reports and click on Ad sizes and Ad types to see what works best for you. If you dont you’ll lose advertising revenue. Making a few simple changes today could see you Ad revenue grow dramatically without having to increase your visitors. Oh and that reminds me, visitors from natural search return more revenue per click. So focus your efforts on natural SEO if you want to earn more. I found social media traffic was either low earning or the clicks got cancelled.

If you need help setting up your website for monetisation I suggest you use a good web design company. A well built and well structured website will see you earn more money from your website monetisation efforts. It will pay you back in the long term if you get specialist advice.

 

Easy way to build links

One of the most frustrating parts of SEO is sourcing good quality resources for your links. We know Google thinks all proactive link building is web spam, but if an SEO produces good quality content and enriches the web with well written, well researched articles then adding a link into that article to the authority resource is only natural and natural links lead to a better web experience for users.

guest blog postAlso 99.9% of bloggers wont be able to add a new article to there website everyday. So there exists an opportunity for SEO’s to produce great content as a guest post. A guest post benefits everyone. The Blog owner gets unique fresh content for there website, The writer gets a good quality link to there website, The reader get informative information and entertainment. The search engines get great content to return to a search query and this keeps the searcher happy, its a win win situation.

So guest posting enriches the web. What you should bear in mind though is that you shouldn’t focus your article around SEO. it should be written for the reader and then contain a link either within the post content or in the authors bio section.

Guest Blog Post

Somethings to bear in mind when writing your guest post…

  • Write for the reader
  • Add 2 or 3 links within the article, but to different resources
  • Add an author bio
  • Make sure its over 300 words in length
  • Use it only once, don’t spin the content
  • Add an image to every blog post
  • Social bookmark and tweet about the article

You should also be aware that you need to do some due diligence when selecting the blogs you want to write for. Steer clear of Splogs, Spam blogs. There are a lot appearing around the web purposely designed for link building. These create neither a useful user experience nor do they enrich the web. You can usually tell these sort of blogs because they write about unrelated topics, they have bad grammar and they have appear low quality.

 

 

Best SEO Software Tools

As an SEO Trainer and Consultant I’m often asked what SEO metrics clients want to see and what SEO tools to use to get these metrics.

There are a whole host of SEO Tools from numerous suppliers but you usually need to subscribe to several of these and pay a monthly fee to keep using them. So what I recommend to both people who come on one of my courses or to my clients is SEO Power suite. It’s a suite of SEO Software tools that covers all bases for a one off fee.

You can buy it in its 4 individual products or as a suite of tools. I highly recommend investing in the complete suite of tools though.

One of the things that impresses me most about the complete range is the regular updates you get. On starting any of the tools, it automatically detects whether you are using the latest version then updates for you. Now with Google releasing numerous algorithmic changes all the time (think Penguin and Panda updates most recently) it’s important that your SEO Tools are kept up-to-date.

Rank Tracker

Rank Tracker is one of my personal favourites. It gives you the ability to track your clients keywords across all search engines and save that data. It produces a useful graph. At the end of the day clients want to see improvements in rankings and this tool is ‘best in class’ when it comes to this.

Not only does it help me present my ranking data to my clients in a professional manor, it also motivates me to help drive those rankings through my link building and onsite optimisation efforts.

rank tracker

Even better is that this is more than a simple rank tracking tool. It also gives you a whole host of customisable options such as the ability to customise the report for your client and have it emailed over to them. Automating these tasks means you can spend more time doing your SEO instead of manually creating your reports.

Website Auditor

When I’m proactively looking for new SEO clients I like to send over a website audit. Now if they aren’t currently a client this can start to take up a lot of time for unpaid work. This is where I like to use Website auditor. It gives me the power to review a website without spending hours sifting through categories and product pages on large sites manually.

I also like to use this tool to bench mark my clients websites and my clients competitors websites.

website auditor

It produces a nice customisable report giving you and your client a professional report. You are able to select the metrics you want to use from domain ranking metrics to search engines metrics. What amazes me is that it also allows the creation of your sitemap and robots.txt file. Now anyone who knows anything about SEO knows that adding a sitemap and linking to it in your robots.txt (the first file a search engine bot will look for) is critical to your sites success.

Link Assistant

Search engines crawl the web and index content via links. Its really quite simple. We know that the main ranking factors are…

•A balanced approach to anchor text in external links
(e.g. varying keyword anchor text, brand anchor text, click here anchor text, URL links etc)
•Quality of external link sources
•Quantity of external links
•Diversity of link sources (directories, blog posts, articles, comments, reviews etc)
•Link type and placement on page (page layout algorithm considerations)
•Link Profile (dofollow and nofollow)
link assistant
So we must build links! Now that’s the hard part. But guess what? Link Assistant makes this task a hell of a lot easier.
It helps you automate the process and you can even search for potential link partners by keyword or by who links to your competitors along with several other methods.
One of the nice features is that it shows you link partners with a page rank higher than 3 and even gives you their email address where it finds it! Awesome!

SEO Spy Glass

You’ve been busy doing your SEO, but what have your competitors been doing? Where have they got there links from?

This tool lets you start off by either choosing a keyword you want to rank for or by looking at one of your competitors and giving you a report on there back link profile. Whats nice is that you can also link in your Google Analytics data for real effective data. So once you run this tool you’ll get a list of the links that your competitors have that are helping them rank well.

spy glass

You can then take this data and see what links you can get to help you rank better. If they are helping your competitor succeed then they can help you succeed. I’ve personally used this tool to jump above competitors for a number of clients!

So to sum up, when someone Ask’s the SEO, which SEO Tools are the best? The answer is simple….. SEO Power Suite.

 

WordPress Mobile Plugin

We should all make sure our wordpress site is responsive to the device it is being shown on. Whether thats on a desktop, laptop, ipad or other mobile device. However what if you have a custom theme that is currently responsive to these devices? Is there a quick fix? and how do you make your wordpress mobile ready?

The good news is that there is a plugin that does this for you. It checks your website visitors’ device and if it detects that it is a mobile device then it changes your site to display in the suitable format.

WordPress Mobile

wordpress mobileWe know that Google is penalising slow loading sites and sites that arent responsive. So its important you act sooner rather than later. When it comes to our clients websites we need to take a look at their whole set up. For example, they may have made a version of their main site, but neglected to make a mobile version of there blog.

This plugin offers a free version and a paid version (even the paid version is cheap and you get lots of extras). Its a quick install with little need to make any additional customisation. You can see it in action by visiting this site using your mobile or ipad.

So now you have no excuse not to provide a responsive version of your wordpress site. In this example, a Mezzanine Finance website has a great looking site whether viewed on a desktop or mobile device. Dont wait for your site to suffer in the search engines, make the change now. Over the years i have seen clients who were slow to react to new Google algorithm changes and then suffer as a result of what was an easy change. You have been warned ;)

AskTheSEO.com runs its mobile version on this wordpress mobile plugin. Please check it is compatible with your version of wordpress before installing by visiting the plugin site.

 

Adsense for Search – Make Money With Adsense

Adsense for Search. In most webmasters quest to make money with AdSense, they tend to just place ads above the fold of the web page and hope for the best. We now know that Google is penalising sites in SERPs (search engine results pages) that have too many ads above the fold. In fact if you have more than 2 ads above the fold you risk seeing your sites rankings drop like a lead balloon. Its all to do with Google’s new page layout algorithm improvements. So what do us AdSense advertisers do to maximise our revenue?

We incorporate AdSense for Search

But we need to do this right to make sure we maximise our CTR (Click Through Rate).

Its no good just placing the adsense for search box on your page and hoping people will use it. Its important to test where it converts best. In an ecommerce store this is likely to be near where the basket overview is, or even dead centre of the web page, both site wide.

adsense for searchYou also need to take the effort and make the results appear within your own site and not in a new window. This is probably the most important factor. Its quite easy to do and if you are using wordpress you can just place it on a new page. This way the user isnt leaving your site and feels the search is actually part of your sites own functionality.

Finally to finish off you should colour your Ads so that they match your own site. In this example a site that sells Portable Nebulisers, colours their ads in green to match the feel of their website. Make the user feel like they are conducting a search on your website and not through Google.

So to recap

  • Test where your Adsense for Search box works best
  • Make sure the Ads are displayed on your own site and not in a new window
  • Colour your Ads to match your sites theme

Video coming soon.

Google Adsense Account Banned?

Over the last 5 – 6 years one of the largest post topics in Google forums is… Google Adsense Account Banned or Google banned my Adsense account.

Usually this is followed by something like… I didnt do anything wrong, or i had earnt £1000 in 30 days on a new account and i didnt do anything wrong. Yeah right!

Its really quite straight forward, if you do any of the below you will get banned…

  • Not being familiar with Google’s TOS
  • Clicking own Ads
  • Inviting others to click ads

The next largest topic is…

My earnings are really low. Again its really quite straight forward, most AdSense publishers are lazy and will do one or all of the below…

  • build mass rubbish sites
  • build sites just around high paying keywords
  • copy content from other sites
  • use wrong / unpopular ad size blocks
  • use the wrong colour palettes
  • poor banner placement
  • not use channels
  • not test different ads and placements
  • not use adsense for search
  • not use adlinks units

and then they usually Give Up!

Google Adsense Account Banned

Google Adsense Account BannedIt really is quite easy to make a decent amount of money from adsense. Though it is usually easier to point out the things above first before telling you how to actually make money from adsense. If you read and absorb the above information you’ll have a strong base on which to move forward and build useful sites that will attract users who will in turn help you make a passive income via Adsense.

Adsense certainly isnt a get rich quick scheme, but you can earn a regular monthly cheque that will pay your bills or buy you the nicer things in life if you focus on building useful information sites. Follow the tips above and in my other posts and you wont go too far wrong.

New SEO Job

Previously as an SEO one of your main tasks was to build links (simply put).  Or more importantly and put correctly, create high quality content people want to link to. However with Google’s latest panda and penguin update, sites with spammy links are now getting penalised. So it’s now more than ever, really important to make sure your SEO’s aren’t hurting your business through poor, low quality link building activity.

What should your SEO be doing to help your site rank effectively?

High quality SEO activity can make a site more crawlable and make individual pages more accessible and easier to find by search engines and users. On-page SEO includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

As Google puts it…

“White hat” search engine optimisers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimisation can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

So what Google are saying is, Create great content and people will link to it from related sites.

New SEO Job.

google penguinThe title of this post previously was actually ‘New Job for SEO’s', So what is this new SEO job?

SEO’s are now being asked to look at existing website link profiles and remove those that could be harming the site. e.g. links from these bad neighbourhoods and spammy blog networks.

The first and probably the best tool to use for this is your clients Google webmaster tools account. Other tools would be tools like SEOMoz site explorer.

So todays New SEO job involves link removal as well as growing your clients link portfolio.

I’ll run through an example of link analysis in a later post.

£125 Bing / Yahoo Voucher 2012 for PPC

£125 Bing / Yahoo Voucher for PPC 2012 available below in this post.

OK so you’re on the ball with your Google AdWords but are you using Yahoo & Bing?

Latest US ComScore data shows they have a combined search market share of 28.9%. Can you really afford to miss out on 1/3 of your potential customers? The cost per click (CPC) is often lower on these search engines and so is the competition. A well defined campaign can bring you a whole stream of new customers.

Even better news is that Microsoft is currently offering a massive £125 voucher to use against new advertiser accounts up until July 15th 2012. These must be used on new accounts.

Bing / Yahoo Voucher 2012

To take advantage of this offer just visit there signup landing page here. Please remember this is for new accounts only. If you need to learn how to create a campaign why not come on one of my SEO / PPC courses.

 

 

Best Email Marketing Tips

The Gold is in the List

So how many times have you heard ‘Content is King’? But did you know the Gold is in the list! Good content will draw people to your website, but it usually takes 3 visits before they purchase or perform your desired action. So you need them to come back again and then again!This means you need to capture there email address, or get them to join your FaceBook page or follow you on Twitter etc. Without this then you have little chance on them returning to your site.

Best Email Marketing Tips

Best Email Marketing TipsWhen you look at the successful affiliate marketers out there or the Make Money Online Guru’s they all use the power of a large email subscriber list. They also share these massive lists between each other. But how do they grow these phenomenally large lists? It’s quite simple, but it takes effort! They give something away FREE. Continue reading