This Adwords & Analytics Training Course teaches you the essentials on how to use these 2 popular Google products.
This is a One Day Course, ideal for…
- those businesses looking to manage their PPC Adwords in-house
- those looking to understand their analytics data
- those who already work in online marketing or …
- those looking to start a career in SEO & PPC
- those looking to build Successful Adwords Campaigns
- No experience necessary
Course Cost
£399£299 per person on a small group course (3 – 4 people per course)£599£499 one on one training at my venue or your venue if in 30 miles radius of Birmingham£899£799 one on one training at your venue (max 5 people per course from your business)
This course is also available as a one on one or bespoke Adwords & Analytics training course.
Adwords & Analytics Training Course Content
Below is a list of all the topics we cover on the one day Adwords & Analytics Training Course
Session 1 – Adwords
Session 1 – Adwords Intro
- Welcome, Introduction and Course Agenda
- Intro to Adwords, Including where the Ads are displayed in SERPS & Content Networks
- Adwords Terminology (understanding CTR, Cost / Conv & Quality Scores)
- Getting Started – Creating your account
- Adwords User Interface Overview
Session 2 – Planning & Creating an Adwords Campaign
Session 2 – Planning & Creating an Adwords Campaign
- Where to start
- Researching & Creating a Campaign
- Campaign Structures
- GEO & Audience Targeting & Ad Scheduling
- Ad Group & Ad Structures (inc when to use KeyWord)
- Keyword Research & Traffic Volumes
- Setting your Budget & CPC options
- Content Network
- Landing Page Strategies
- Google’s T&Cs and Ad Policies
Session 3 – Monitoring & Improving your Campaigns
Session 3 – Monitoring & Improving your Campaigns
- Quality Score & Other Adwords Metrics
- Ad Copy styles and variations (stand out from the crowd)
- Understanding Adword Reports
- Linking to Analytics
- Bringing it all together
- Question & Answer session
Templates & Resources to take away
Templates & Resources to take away
- Adwords Cheat Sheet
- Terminology / Glossary
- Course Notes & Access to web videos of all parts of the day for review.
Session 4 – Analytics Account Best Practice
Session 4 – Analytics Account Best Practice
- Analytics Account Best Practice
- Installation
- Profiles & Users
- Filters
- Dashboard orientation, metrics & fundamentals
- Top Tips
Session 5 – Analytics Reports
Session 5 – Analytics Reports
- Advanced Segmentation
- Custom Reports
- Goal Funnels
- Excel & Analytics Reporting